Google Emphasizing on Secure Websites!

During last few years Google has almost increased the number of signals responsible for counting the SEO score of a website to almost more than hundreds. One recent addition to them is the secure websites. Read on this blog post of mine to understand how Google emphasizing on secure websites.

Unfortunately I was going through some Pooja and party at my home on 7th of August and this was the reason why I missed the tweet of Matt Cutts on this new happening. Although when I returned back to my normal schedule, I realized that there is something which happened in between.

Do you know what was it?

Google announced the increase of yet another ranking signal. And it was the secure websites; I mean the sites which has https instead of http and SSL certifications.

HTTPS as Ranking Signal 

I do understand why Google is so keen about this recent update. It is because Google wants a safe and secure internet. Undoubtedly security is the top priority for world’s most popular search engines. They never want to display any search results which might harm their users.

It is a general perception that encrypted websites are quite secure than any other websites. No doubt about this.

And hence Google has decided to give a positive boost to websites which are using https.

What will be Its Impact? 

Honestly it is a very weak signal. Normally it can be a good point for ecommerce websites, but then what about a blog. A site which only shares information is normally not suppose to be encrypted one. So what will be the impact of HTTPS as ranking signal to them?

On the other hand you might say that when we talk about ecommerce websites, they do have the SSL certification for the checkout pages, all other remaining pages are not secure. There are blogs installed on ecommerce websites, product pages, informative pages, which are not having https structure.

Honestly, I can say that it’s not at all possible to convert all the websites of this world to encrypted ones. It is true that Google wants to see more encrypted websites, but then practically it is not possible to convert each and every website into encrypted one.

What will be its impact then?

As Google right now claiming that it would be around 1% or even less than that of the global queries. I doubt it will impact much. Though if you are selling something, either products or services from your website, then I would definitely suggest you to go for https website. But then it should not be followed by each and every websites of this universe.

Honestly https sites are considered safer than http websites, and encrypted data transfer protects your website from snooping or stealing of your data. It is very much required for ecommerce websites.

For normal blogs like ours it is of no such importance.

Though a website which stores user data like credit card details, user’s social security numbers, etc. are obviously required to have secure connection, so that no one else can steal the data and use for wrong purposes.

Basic Summery of Good Practices for SEO 

Here are some good practices for the better ranking of your website:

Faster Websites 

Websites which opens slow is not liked by Google. They already penalized many websites for its slow speed. Enhance your website’s speed and get positive SEO impact on the ranking of your website.

Read on Importance of Page Loading Time on your Blog!

Quality Content 

Website with poor quality content, duplicate content, etc. has already been thrown out by Google. So if you want to survive these days you must need to put quality, useful and original content on your website. Read this article by social wave to get marketing tips.

Read on Precautions Related with User Generated Content!

Quality Links 

No matter if you are linking to a website or getting a links for your website, take control of all the links coming and going from your website, make sure that they should have some quality. Try to get links from quality websites and link to quality websites only.

Even you should take care about the content and links being implanted by the readers of your website. Also read How Broken Links are Important or SEO?

Secure Websites 

And now the recent happening is that your website should be secured enough to get ranked. Undoubtedly security of the user data is a major concern for websites, and hence Google is forcing this.

I suppose soon people will start converting their websites into https one, which many are already doing. The only suggestion which I can give them to those who have already upgraded their websites, or those who are thinking to do so, is to make sure that the user should not get some error on your website.

You need to test it properly before launching your secured or encrypted websites.

Please do suggest me whatever you feel about this blog post of mine. I will be waiting for your comments on this blog.