How to Build Credibility through Your Blog?

Blogging is an essential online marketing activity and plays a crucial role in Search Engine Optimization campaign of your website. It is a tool to build online credibility, but do you know how to build credibility through your blog? Read on this blog post of mine to understand the same.

Blogging is one of the best ways to get traffic on your website and it is also one of the most important ways to earn links to your website naturally. The importance of blogging has reached to a new level even after the updates like Penguin and Panda by Google.

Other than building credibility for your website, blogging also helps in building relationships. Despite being so beneficial, many online marketers started considering blogging or guest blogging as one of the tools for building links to their website. They usually forget about providing quality and hence Google came so harsh about guest blogging.

Though if you still want to take benefits from guest blogging then you can read my book on how to do guest blogging in a proper way: Anybody Can Do Blogging But Not Guest Blogging!

If you are from outside India then you can also purchase it from here too.

You need to understand the fact that blogging is not at all about building links. It is far more than that; it is a tool to build reputation. It is a tool to build credibility, it is a tool to build authority, and it is also a tool to creating influence among your visitors.

We already have discussed about how to become an authority blogger, and now it is the turn of how to build credibility through your blog.

Read on this blog post of mine to understand how to increase the credibility of your website through your blog and thus increase sales and earn profit from your site.

How to Build Credibility through Your Blog?

Let us discuss about a few things which you should take care about building credibility:

On Topic Blogs

Blogs on topic matching the needs of the visitors of your website is always a secret to build credibility of your website. It is quite a simple thing; you can easily understand it from this example. You maintain a website which provides SEO services, let’s assume. Quite obviously no one can expect a food blog or the review of a food item on your blog?

If your blog will have blogs on latest SEO happenings and SEO tips and techniques then quite obviously those who will visit your blog will consider it as a great source of information related to SEO, which you want to sell from your website.

It is quite obvious that if you blog about things which your business stands for, it will certainly help you to build credibility of your website.

Matching Your Values

You can say it as a brand building activity as well. Your blogs should actually meet the expectations of your readers, thus it is very much required that your blog should have the principles and values which your business or company has.

It is quite similar to the offline business model. If a business follows some etiquette and values, then the same should also be reflected in its blog posts.

Content Quality

I do always write about the importance of quality content on different blogs. When it comes to build credibility the content quality plays a very crucial role in it.

When I am saying about quality content, it simply does not means that you are writing grammatically correct blogs, but you should also consider the fact that it should be readable to your readers, it should sound as an informative blog and useful to your readers.

Other than this you should also need to focus on heading and sub-headings of your blog so that it should engage your visitors. You can also focus about putting graphics, images, and videos in the content which can make it more appealing.

Consistency

There are two C’s which plays an important role in building the credibility of your website. The first one is the Content and the second one is the Consistency.

If you are consistent with your blog posts, then only you can expect a good place among the visitors of your blog. When you are trying to build your credibility through your blog, then regular posting is very much required. Your readers expect you to publish content on a regular basis. If they visits your website for a few times and did not find anything new, they might get irritate from it.

Building credibility is a continuous process, and it is almost like constructing a wall in which you put bricks one by one along with cement and other things to make it proper and reliable. Similarly each blog posts of yours become the brick and building material of your credibility.

Relationships with Readers

Maintaining relationships with readers is very much required for building the credibility of your website. Responding to the comments on your blog is very important and helps building relationships with your readers. It is a strongest way to bond with your readers.

Thus it helps your blog to build credibility.

Focus on Subscribers

Subscribers are the true measure of your credibility. This is the reason why I was so worried about when my feedburner feed was not updating and none of my subscribers were getting mails about my latest posts. You can also check this blog post on the feedburner issue on my site: How to Fix the FeedBurner Feeds Not Updating Issue?

So as I was telling that for building credibility you need to focus about getting subscribers to your website. Provide the options to your readers so that they can subscribe to your feed easily. This way you will increase the number of loyal followers to your blog and increase the credibility as well. This will also help you to get direct visitors whenever you post a new post on your blog, since all your subscribers will get a notification about the update.

I hope you like this blog post; if so please don’t hesitate in sharing it in your social media profiles. Please also do share your opinion about it in the form of comments.

Meanwhile if you want to build credibility of your website through your blog then you should focus on problem solving attitude through your blogs. No matter in which niche you are having your blog, but in every field users might have to face some issues, and they always search for the solutions. If your blog has the ability to let them provide the necessary help, it will certainly help you to build credibility for your website.

I hope you all will follow these steps and also provide me the feedback on it.