This is one of the common questions asked by bloggers, how long should be my blog? Search engine optimization advises that a blog should vary between 300-600 words. They are medium sized and keep the blog coherent as they are written by different blog writers. But is this blog post length relevant for small business owners? Well, even a thousand word blog is relevant for search engine optimization only if it is able to survive. One can try and write a detailed and useful post in less than 1000 words to keep it relevant.
There can be another situation, where you wish to say more which will result in a longer blog post. In this case you can create a series of blog post in order to increase the growth rate of your blog post. It is likely to grow at a faster rate if you post short blog post as often as you can instead of a longer post only once. By running a series of blog posts, it helps the reader in anticipating your post in future. This also leads to curiosity in people which leads to subscription of your blog. They do not wish to miss anything after all.
The best answer for what is the ideal length of a blog post is that it is that amount of words in which you are able to express your idea properly. You should be able to spread your message across and make it understand too. People usually try to keep their blog between 500 to 1000 words and this is the most recommended limit. Even the most successful blogging team which is Facebook team discussed this issue of blog post length.
People like Karrine Elizabeth and Robin Dickinson have remarked that they do not read a blog unless and until it is well formatted. So make sure your blog has a proper format. For shorter blogs this thing can be ignored but not at all in case of lengthy ones. If you really want your blog to bread then do not be sloppy as far as formatting is concerned. So with good blog formatting, you can attract a lot of readers.
Long posts are better for those people who tend to post them occasionally but if you are in habit or updating it every other day then it is better to keep them short. This will keep the interest of the audience. A blog should be based on press release principal, it should be sharp and short and the information laid down should be in order of importance. You should always remember that quality is much more important than quantity.
The voice should be persuasive, influential and should be able to make the difference. Your readers should have faith in you and they should feel that you do not speak unnecessarily.
Leave a Reply