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Thanks to Rajshri production house and its mobile services, the masses have a new word to learn from the dictionary, Mobisode. As the first half of the word suggests, it is something related to the mobile. It exactly means any entertainment stuff being aired on the mobile.

Rajshri productions launched their first mobile show, Akbar Birbal remixed with collaboration with the leading telecoms service provider, Idea. The Bollywood style tale telling show based on the Mughal emperor Akbar and his advisor Birbal, has been launched in the sms, mms, audio and video formats on the Idea cellular services. The first of its kind has been directed by Siddhartha Anand and its cast comprises of Shehzad Khan as Akbar and Rajesh Jais as Birbal. The other cast also includes Priya Arora, Mohit Daga and Yug Italia. The exclusive programme comprises of ninety videos and audios of three minutes each.

The chief marketing officer of Idea Cellular Services, Mr. Pradeep Srivastava informed that the show available on the Idea Fresh WAP GPRS services and on voice portal will be available for three months. The clips of the show are also available on www.rajshri.com.

The media house has shown excitement while they wait for the audience response of this new style entertainment viewing and have declared if their show is a decent hit, then they are game to produce more such stuff for other service providers as well. The Barjatyas in the end, informed that after the expiry of the decided period of three months, the show would be made for television, video cd and FM radio as well.

Considering the fact that Idea cellular services is a part of the $28 billion Aditya Birla Group and have a 26 million customer ship in India, we wish the Barjatyas all the luck for their new venture…

Tags: Aditya Birla, Akbar, Birbal, Bollywood, Idea, Mobile, Mobile Show, Mobisode, Rajshri Productions, Telecom

Telecom Regulatory Authority of India (Trai) has issued a warning to impose a fine of Rs 20,000 on operator for letting telemarketing companies make unsolicited calls.

TRAI said on Monday that if the rules and regulations for telemarketing calls and messages are not followed properly then a fine of up to Rs 20,000 can be imposed to Mobile Service Providers.

This is compared with the earlier fine of Rs 500 per telemarketing call made from an operator’s network.

The regulator has included the clauses in the ‘unsolicited commercial communications (UCC) 2008′ by amending the regulation.

Trai said in a release on Monday that every telecom service provider, who does not comply with the provisions of the regulations, will be fined up to Rs 5,000 for the first instance. For the second time, the operator could be fined up to Rs 20,000.

Prior to the amendment, the regulator had suggested it will levy a flat fee of Rs 500 from defaulting operators and telemarketing companies. However, the regulator had given the power to service providers to disconnect erring telemarketers’ lines.

The objective as told is to increase the effectiveness of compliance of these regulations by providing financial disincentive to non-compliant telecom service providers and thereby reduce the nuisance and inconvenience to the subscribers of telephone and mobile services from unsolicited telemarketing calls and messages.

Trai set up the ‘national do not call’ (NDNC) registry to list the numbers of users who did not want to be troubled by telemarketing callers. It is effective from October 2007.More than 80 lakh mobile customers has been registered to NDNC till now.

Tags: Technology, Telecom, Telemarketing, TRAI