Tag Archive 'Sponsor'

Jun 22 2008

Profile Image of Alok Vats
Alok Vats

Get SMS alert to navigate Mumbai traffic!

Filed under India

Got feared of Mumbai road traffic?  Then Traffic police have the solution to your problem. A month later, SMS service is going to be started in the city which will give updates on traffic situation on the roads at different spots across the city.

A convenient five-digit number will help you to navigate the traffic of the city.  Joint Commissioner of Police (Traffic) Sanjay Barve said, “We have already applied for the number with the Telecom Regulatory Authority of India (TRAI) and expect to start the service in a month’s time.”

Citing an example, Barve said, “Suppose you wish to travel from Chembur to Dadar and are doubtful about the traffic situation at Everard Nagar junction. You just SMS ‘LOC REP’, which stands for location report, to the five-digit number and immediately get a reply.”

He said that support infrastructure like integrating of the traffic control room with the SMS service by the way of which users will be able to get the updates is already being created. He told that sponsoring companies for the project are yet to be selected. Talks are going so that the cost to the end user is minimized.

“The user will have to pay higher SMS charges to get the elicited reply as per the regulations but he can at least plan out his trip in a better way and take another route to complete the journey,” Barve added.

He told that the service will also help the private companies to advertise as the reply message will also include a small message from the sponsor.

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