Jun 23 2008
Sabka Mobile, Handset at Rs. 599: Spice!
Targeting the lower class and those who can’t afford mobiles, Spice, on Tuesday launched an offer completely affordable by a major section of the lower classes which includes a 75 grams handset with a spice connection at a minimal cost of Rs 599.The phone is available both in postpaid as well as prepaid connections with an additional three year warranty bonus on the handset, though this dream phone for the rural is only released in Punjab.
Mukul Khanna, vice president of Spice mobiles while informing about the features of the handset announced that it contains a singular audio system giving alerts in place of the LCD screen to help those who cannot read by allowing them to listen to the instructions completely proving it to be a user compatible and user friendly for the uneducated as well. He further added that the phone would be available in different languages including English, Hindi and Punjabi with an additional facility that it can be charged by any mobile charger making it a very useful feature at the time of loss or improper functioning of the original charger of the handset. It also contains the feature of speed dial where in the most used numbers can be stored on a single number or button and at the time of need can be easily dialed by the push of a single button.
The post paid scheme available with this wonder set is also very budget friendly which has a monthly deposit of Rs 35 making the local Spice to Spice calls at ten paisa per minute and local calls to any other network at seventy five paisa per minute
Khanna explained the need of a pocket friendly phone in the state informing the states 45.67 percent of the population being rural and economically weak and that due to the unaffordable pricing; mobile usage has been confined only in the urban areas. With this he called his phone, “Sabka Mobile” (everybody’s mobile) describing its purpose and buyer market.
With this economical offer Spice mobile is expected to strengthen its grounds in Punjab providing a better communication facility even for the rural class.
