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No longer does looking beautiful, dressing up, beauty treatments and even beauty pageants get restricted to women! Beware women; men are overpowering your field! These days it’s no big deal if you see men walking down the lane of that expensive beauty salon. The beauty products industry is now entering in men’s beauty care products as well. And with the increasing awareness through advertisements, men are doing all possible things to look good and give competition to their female counterparts!

It’s the effect of the modern era: Well, you can call it modernization at its best. If women can spend big bucks on beauty treatments, so can men. If women can do hours of shopping, so can men. If women can go through painful procedures to look good, so can men! We have to accept it that no longer does a man shies away from buying that fairness cream, which was from decades reserved for women. Earlier men used to think that they are not made for such things, but with growing competition and modernization they have to look at their best. And for that they have to take help of the beauty products.

Men are no longer afraid: One of my male friends was about to get married and he wanted to go through the regular treatments before the D-Day, so he got him a full “bridegroom” package at the nearest salon. Well, earlier getting a bridal make up package was only the job of the bride, but now even men are not far behind. Let’s just say that it’s all in the mind. They are no longer ashamed or afraid to accept that they want to look and that they can do what it takes to look good.

Fake Machoism is out: Men from earlier generations had always felt that being tough macho guy is what they are made for. But times are changing now. Not only men are following women to look good, but they are also becoming more responsible, sharing and soft hearted. They help their wives cook, look after the baby or even decide the color of the curtains! And it is no fad, it is here to stay. So all you women out there, get ready to face some beauty competition!

Tags: advertisements, beauty care, beauty care products, beauty competition, beauty pageants, Beauty Treatments, Fake Machoism, Female, Good, Men, modern era

If you’re new here, and interested in the latest news and insights on news from India and world, you may want to subscribe to our RSS feed. Thanks for visiting I News India.

The reasons for differences in behavioral characteristics and traits of men and women have always been a little enigmatic for all of us.  Several theories have been proposed as to why men retreat to the “cave” and why a “wave” is a natural cycle for women. There have been many insightful books like “Men are from mars and Women are from Venus” that chalk out these differences of the two sexes. Let’s try and analyze one such difference between men and women today through this forum. Are females blessed with better judgment abilities than men?

Let’s reverse time to the prehistoric ages when men went out to hunt animals, often for days or weeks away from their families: sometimes in groups and sometimes alone, while the females took care of the household chores and the children, together with the other females and were never alone. Men used their intelligence to set up traps and to chase the animals in a clever way. Their judgments helped them to overcome the power of their prey in hunting. Their intelligence helped them be better judges of the unpredictable environments in which they used to hunt. If they went out alone, there would be no interaction with other humans where they could learn the art of recognizing facial expressions, emotions, feelings in other people, and detect cheating, lying, deceiving and dishonesty. Even if they went with a group, their sole purpose of interaction would be to chalk out strategies of hunting rather than socializing. On the other hand, women became better judges of human emotions because they had to constantly monitor these emotions in their children (females had to be good in recognizing the emotions of their children to find out when they were sick, hungry, thirsty etc). Not only this, since womenfolk stayed together in the absence of men folk, they had to develop socializing and networking skills. This would bring them in close contact with individuals of different characteristics, making them better judges of human emotions.

The crux of this discussion is that where men are better at planning and making strategies, women have been given the gift of an understanding heart to comprehend emotions.

Tags: Behaviour, Characteristics, hungry, Mars, Men, Men & Women, Sick, thirsty, Traits, Venus, Women