Jun 22 2008
“Lalu Mangoes”: branded mangoes!
After remaining in news for entering the blog world on internet, the very chirpy and famous Railway Minister Lalu Prasad Yadav got space in mango market by his brand named mangoes. Yes! The news is a bit amazing but Railway minister Lalu Prasad Yadav has become Brand Lalu.
Now vendors can be seen selling mangoes (Rs 35/kg) with his name on it which is attracting the attention of public. “Lalu Mango” is actually the good old Digha mango with a new name, but the brand is doing wonders for mango sellers in Bihar.
Some bulk traders have renamed the sweet Digha mango variety after Railway Minister and former chief minister Lalu Prasad, and it is a marketing strategy that has paid off deliciously.
Lalu is the person who put the railways back on track, gave B-school students in Singapore management gyan, has been a contestant on a TV game show and starred in a Bollywood movie.
Not only mangoes but many items are named after him to increase the sale. There are now “Lalu Mangoes” after Lalu dolls, Lalu chocolates, Lalu fodder and Lalu cosmetics.
Earlier Lalu crackers were also available during Diwali while Lalu water spray guns were sold during Holi besides other items, made their way to the market. Lalu rakhis have been proved a big hit during the season.
Last month he appeared in an episode of the TV show Paanchvi Pass. The minister who jumped into bollywood movies by his comic role in the movie Padmashree Laloo Prasad Yadav said to Shah Rukh Khan that “whenever he is producing a film and needs anyone to do the role of a politician, I am always there.”
Lalu always remain in front page for one or the other surprising news. The name really does a magic to the vendors. So take a try to these branded mangoes!
