“Lalu Mangoes”: branded mangoes!
Jun 22, 2008 Entertainment
After remaining in news for entering the blog world on internet, the very chirpy and famous Railway Minister Lalu Prasad Yadav got space in mango market by his brand named mangoes. Yes! The news is a bit amazing but Railway minister Lalu Prasad Yadav has become Brand Lalu.
Now vendors can be seen selling mangoes (Rs 35/kg) with his name on it which is attracting the attention of public. “Lalu Mango” is actually the good old Digha mango with a new name, but the brand is doing wonders for mango sellers in Bihar.
Some bulk traders have renamed the sweet Digha mango variety after Railway Minister and former chief minister Lalu Prasad, and it is a marketing strategy that has paid off deliciously.
Lalu is the person who put the railways back on track, gave B-school students in Singapore management gyan, has been a contestant on a TV game show and starred in a Bollywood movie.
Not only mangoes but many items are named after him to increase the sale. There are now “Lalu Mangoes” after Lalu dolls, Lalu chocolates, Lalu fodder and Lalu cosmetics.
Earlier Lalu crackers were also available during Diwali while Lalu water spray guns were sold during Holi besides other items, made their way to the market. Lalu rakhis have been proved a big hit during the season.
Last month he appeared in an episode of the TV show Paanchvi Pass. The minister who jumped into bollywood movies by his comic role in the movie Padmashree Laloo Prasad Yadav said to Shah Rukh Khan that “whenever he is producing a film and needs anyone to do the role of a politician, I am always there.”
Lalu always remain in front page for one or the other surprising news. The name really does a magic to the vendors. So take a try to these branded mangoes!
Tags: Blog, Khan, Lalu, Lalu Manho, Lalu Prasad Yadav, Mango, Shahrukh Khan
Railway minister Lalu turns blogger!
Jun 9, 2008 Politics
With lots of public figures entering into the blog world, the Union Railway Minister and the former Chief Minister of Bihar, Lalu Prasad Yadav has also jumped into the same pool by his blog at http://www.mypopkorn.com/blogs/celebrityblog.html. Read our views on the same topic (Stop politics of castes!).
www.mypopkorn.com is run by Essel group’s Digital Media Convergence (DMCL).
Lalu, the blogger has joined the race with the icons like Barack Obama, Amitabh Bachchan and Aamir Khan who turned bloggers recently. Lalu has posted his first blog on May 30 in which he shares his personal views about the Gujjar agitation at in which he says the agitation “has lost its direction”.
Blaming the Rajsthan chief minister for the protest, he said in his first blog, “Rajasthan chief minister Vasundhara Raje is the root cause behind the spread of agitation by Gujjars. She promised reservation in the election manifesto and now she is not keeping her word… No amendments can be made in the Constitution to confer special status to some individuals….”
Lalu is very upset over the damage caused to the railways by agitating Gujjars.
“Accepting the demands of the community for scheduled tribe status would trigger similar demands from others, which would lead to a constitutional crisis,” he says.
All this crisis of Gujjar agitation is due to the Politics of caste which must be abolished for fair judgement. Reservation is making the system a foul. Check http://www.inewsindia.com/2008/05/30/stop-politics-of-castes/
Lalu has confirmed his blogging by saying in his typical Bihari language, “Haan main apne vichar blog ke liye de rahan hoon. Ek de chuka hoon, doosra bhi denewala hoon . Wo log mujhse mere vichar chahte the. (Yes, I am giving my views to the website for the blog. I have already given one and the next will come soon. They had been approaching me and I agreed),”
Although, his views are posted in English but his comments can be listened in Hindi by clicking the link ‘Listen’.
The next blog from Lalu is expected to be on how he has turned the Railways around and become a ‘management guru’,” said a DMCL official.
The Lalu blog is already making waves. RJD MP from Patna Ramkripal Yadav said he had heard of the blog but was “yet to speak to Laluji on the issue”. Popularity of the minister and the number of readers of his posts can imagined by 2 lakh visitors a day of the website since the blog has started. Lots of viewers posted their comments and share their views with the minister. The readers can now directly address their grievances and reactions to him. No doubt, Lalu’s blog is going to rock in the cyberspace.
Tags: Blog, Blog of Lalu, Blogger, Blogging, Lalu
