Tag Archive 'Big Bazaar'

Jun 30 2008

Profile Image of Alok Vats
Alok Vats

61 new mega stores of Big Bazar in 2008!

Filed under Business

61 new mega stores are on its way by the very famous Big Bazaar making a total of 150 stores. Future’s group retail chain on Sunday said it will open additional 61 stores by the year end expecting a high turnover of Rs 5,000 crore in the current fiscal year.  The new stores would come up on an area of 30,000-1, 25,000 sq ft.

“The company is looking for a turnover of Rs 5,000 crore during the current fiscal. As part of the plan, 61 new hypermarkets are going will be established across the country,” Big Bazaar (sourcing and production head) Sharmila Nadkarni said on sidelines of the Pure&Play retail summit here.

Most of the new stores would be set up in tier-II and smaller cities. Big Bazaar has presence in 16 tier-II and smaller cities.

“We want to bring items in all segments under one roof and tap Rs 35,000 crore women’s wear markets in India,” she said.

Out of the total sale of Big Bazar, Women’s and kid’s wear comprised 30 % and 18 % respectively and now the company is planning to increase the figures by 5% to touch 35 % and 23 % respectively by the end this fiscal. Presently the company has total 89 stores across 55 cities.

“The company is also in talks with certain manufacturing companies to launch their own labels. It has certain specialized labels in women’s wear like Biba, Shylla, and Shristi,” she said.

“The new project will initially cover some high market stores in major cities like Delhi and Mumbai,” she added.

Special space will be given to kids wear as Special Kids Zone are expected to be set up in selected stores. It also plans special youth zones in those selected stores.

One response so far

Apr 12 2008

Profile Image of Alok Vats
Alok Vats

Big Bazaar signs Dhoni as brand ambassador!

Filed under Business

MahiM S Dhoni, the renowned Indian cricketer is signed as the Brand Ambassdor by Big Bazaar, the flagship hypermarket retail chain of the Kishore Biyani-run Future Group on Friday.

“Dhoni and Big Bazaar have a lot of synergies as the Indian one-day international team’s captain stands for the aspirations of youths, while Big Bazaar is looked up to by millions of Indians to fulfill their aspirations,” Big Bazaar’s CEO, Rajan Malhotra, said in the release.

Malhotra says the fashion merchandise would contribute to Rs 900 crore to Big Bazaar’s sales by June 2008. Manish Porwal, CEO of Percept Talent Management said, “This is a fantastic fit.

Malhotra said, “It is a three year contract. The commercial will see Dhoni leading a fashion revolution with the tagline, ‘Desh Badla - ab vesh badlo’.”

Dhoni stated that he is proud to be linked with an appealing brand like that of Big Bazaar. He said that his association with public is needed whether through cricket or Big Bazaar.

Dhoni would feature in a series of advertisements across all media to be released shortly for the new range of fashion apparels by Big Bazaar.

Dhoni is leading the Indian Cricket team in Future Cup series against South Africa for the third test in the absence of injured Anil Kumble.

No responses yet