Tag Archive 'Apple'

Aug 20 2008

Profile Image of Alok Vats
Alok Vats

India – An e-waste ground!

Filed under India

A recent study disclosed that developing countries like India and China are creating a novel but dangerous waste. The e-waste is giving a serious emerging threat to environment. The reports brought out by a leading environment group, Greenpeace India, says that these booming economies are more and more dependent on electronic and electrical equipments which is giving rise to electronic waste.

“Primitive recycling or disposal of e-waste to landfills and incinerators causes’ irreversible environmental damage by polluting water and soil and contaminating air,” states the report titled as “Take Back Blues - An assessment of e-waste take-back in India”.

It is poisoning our soil and water, causing serious health problems. The report showed that in 2007 India generated 380,000 tonnes of e-waste from discarded computers, televisions and mobile phones. This, the report said, was projected to more than double by 2012, to 800,000 per annum with a growth rate of 15 per cent.

Shocked by the findings, Abhishek Pratap, Greenpeace Toxics campaigner and the principal investigator for the study questioned, “It seems like e-waste take-back in India is in no way a priority for global brands. Otherwise, how else can one explain the irresponsible conduct of brands like Sony, Sony Ericsson, Toshiba, Samsung and Philips, which have no take-back service in India whatsoever?”

“Long-term exposure to deadly component chemicals and metals like lead, cadmium, chromium, mercury and polyvinyl chlorides (PVC) can severely damage the nervous systems, kidney and bones, and the reproductive and endocrine systems, and some of them are carcinogenic and neurotoxic,” the report mentions.

Now the question is how to tackle the problem before it becomes seriously out of control. Greenpeace Toxics campaigner Rampati Kumar said that the only way to tackle this novel threat is eco-friendly equipment. He believes that global and domestic brands manufacture should ensure eco-friendly equipment to control the threat.

“The solution lies with the brand owners or manufacturers of electronic products, which need to bear responsibility for financing the treatment of the own-branded e-waste discarded by their customers. If brands follow the ‘cradle to grave’ approach by ensuring take-back and bring back responsibility, it might work,” he says. ”

It was found in the study that half of the global brands have no take-back service in India. Nine out of 20 brands surveyed have no take-back service. The nine brands include Apple, Microsoft, Panasonic, PCS, Philips, Sharp, Sony, Sony Ericsson and Toshiba. Only two brands, HCL and WIPRO, stand out as having the best take-back practice in India and have come out publicly in support of e-waste legislation in India.

“As part of HCL’s eco safe programme, we give booklets along with our products that address waste disposal and inform customers of take back policies, we also host customer seminars telling them about the importance of electronic waste disposal,” George Paul, executive vice-president marketing, HCL Info Systems, said.

“Customers have to incur the cost of giving back the equipment; thus they prefer to sell it to local scrap dealers for a nominal price. Unlike in Europe where once a week the local municipality picks up the electronic waste for a charge levied at the time of purchase of goods, in India the consumer is still at a fairly nascent stage of understanding waste disposal.” He added.

Even as India heads for an e-waste crisis, most of the global electronic brands have no functioning e-waste take-back services in India.

The findings have sounded an alarm of emerging e-waste crisis and if not dealt properly at time, this e-waste will be proved harmful to the economy as well as to the global environment.

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Jun 23 2008

Profile Image of Prachi Mehta
Prachi Mehta

Apple iphone 3G in India!

Filed under Technology

After a long wait by the Indians, the company Apple is introducing the Apple iphone 3G in India. This second generation model of the Apple iphone launched earlier in June last year has the 3G broadband facility, Global Positioning System (GPS) receiver.

Tim Cook, the chief operating officer (COO) of Apple, expressed his excitement over working with Bharati-Airtel to bring their advanced technology product in the hands of millions of Indian users at the world wide developers conference (WWDC) in San Francisco which was also the unveiling ceremony of the priced product carried by Steve Jobs, the chief executive Officer (CEO) of the product parent company, Apple. India being a large market for mobiles is another reason for the company to hope a good business here.


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Expressing his elation to be working with the worlds largest telecommunication company, Vodafone, Mr. Cook informed that India would be one of the 10 countries (including Australia and Italy) in which their phone model would be introduced with the Vodafone connection. Other than Vodafone, Airtel is the other GSM teleco. to retail this model.

As concluded by everyone, the phone model was being expected in June this year, failure of which was heart breaking for most expectant here, but with the announcement of its release by the end of this year, the apple mobile freaks have all the good news in their hands. The model would be in the market by July 11 in twenty two different countries and around seventy countries by the end of the year.

Much has not been revealed about the pricing of the phone in India but it sure was a shock for the Americans when Jobs, the CEO, unveiled the price of the 16 GB model to bee $299 and the 8 GB model at $199 as compared to the last year predecessor of the Iphone 3G at $399 for the 4 GB set and $499 for the 8 GB one.

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