Jul 03 2008
Mobisode - An addition to the dictionary!
Thanks to Rajshri production house and its mobile services, the masses have a new word to learn from the dictionary, Mobisode. As the first half of the word suggests, it is something related to the mobile. It exactly means any entertainment stuff being aired on the mobile.
Rajshri productions launched their first mobile show, Akbar Birbal remixed with collaboration with the leading telecoms service provider, Idea. The Bollywood style tale telling show based on the Mughal emperor Akbar and his advisor Birbal, has been launched in the sms, mms, audio and video formats on the Idea cellular services. The first of its kind has been directed by Siddhartha Anand and its cast comprises of Shehzad Khan as Akbar and Rajesh Jais as Birbal. The other cast also includes Priya Arora, Mohit Daga and Yug Italia. The exclusive programme comprises of ninety videos and audios of three minutes each.
The chief marketing officer of Idea Cellular Services, Mr. Pradeep Srivastava informed that the show available on the Idea Fresh WAP GPRS services and on voice portal will be available for three months. The clips of the show are also available on www.rajshri.com.
The media house has shown excitement while they wait for the audience response of this new style entertainment viewing and have declared if their show is a decent hit, then they are game to produce more such stuff for other service providers as well. The Barjatyas in the end, informed that after the expiry of the decided period of three months, the show would be made for television, video cd and FM radio as well.
Considering the fact that Idea cellular services is a part of the $28 billion Aditya Birla Group and have a 26 million customer ship in India, we wish the Barjatyas all the luck for their new venture…
