Jun 02 2009
Nano, the big name of expectations!
The word Nano means small and tiny, but the expectations from Tata’s latest invention are anything but Nano! The smaller its cost and size, the larger hype it is getting. Anywhere you look on to the net, newspapers and radio, Tata’s Nano is creating waves all around. This car has so much uniqueness about it that it has been the talk of the town since its launch announcement. And needless to say both the Tata Company and the prospective buyers have huge hopes from this tiny car.
The Tata is hoping large profits from this venture where as it is a common man’s dream to own the one lakh rupee car. Tata has always been the common man’s company and with its launch of the Tata Nano, it has taken yet another and probably the largest step ever to win the common man’s heart. Especially people who could not earlier afford cars have high hopes from Nano. And what a brain Tata must have got, that he has just hit the bull’s eye with Nano. Nano is basically based on the simple logic to woo the common by slashing the price and size of the product but at the same time giving the luxury of owning a car to the weaker sections of the society. For once, Nano could have been a risky business for Tata as it was really not known how would people react to it, but seeing the response it has got from media and people post its launch on 23rd march 2009, it seems Nano is going to create a sort of history in the Indian automobile industry.
People who earlier owned bikes are looking forward to own a Nano as it would provide them both the status and safety of owning a car. And it’s not that since Nano is small so it’s only a one man car. This machine is a family car and can hold up to a family of four to five. So people with families and less money to afford luxury cars-Nano is your pick.















