After every activity of our life is getting an electronic touch and life style getting tech savvy then why not smoking? Yes! The concept of e-smoking is helping people to avoid health hazards of smoking and to quit the bad habit.

An Indian company in Chennai has introduced e-smoking based on Nicotine replacement therapy. These electronic cigarettes were start marketing first time by the company on May 31, the ‘World No Tobacco Day’.

Sunil Praveen Kumar of SPK Company that has brought the product to India said: “These cigarettes are called electronic cigarettes or super cig. And, for the first time these have been introduced in Chennai. We are getting this from Hong Kong and this particular product is used to quit smoking using nicotine replacement therapy.”

These cigarettes have been recently introduced in China, Israel and European countries and now have now made a mark in Chennai.

Looking like a normal cigarette, the whiter part is actually the battery and the filter part is the cartridge which can be replaced. Diluted nicotine is kept in the gadget which the atomizing chamber converts into vapor to satisfy the smoker.

The best part is that puffing these cigarettes does not compromise on the stimulation aspect of smoking, as it lends the same stimulation sans carcinogenic elements. The vapor evaporates soon, causing no irritation to people near the smoker.

“Normally, a traditional cigarette has got around 4,000 chemicals among which 24 are cancer-causing chemicals. But in the e-ciggies, using nicotine replacement therapy we just give a diluted nicotine, water, glycol and tobacco perfume to give the smokers a real feel of smoking and this can be smoked anywhere indoor outdoor anywhere,“ told Praveen Kumar.

Legally, you can smoke this everywhere because smoking refers to possession of lit tobacco and in this device there is no tobacco and you need not light it. You can just put it in your mouth and inhale like a regular cigarette without the dangers of cancer causing chemicals,” he added.

The Food and Drug Administration (FDA) labs have certified the cigarettes after testing for toxic content and by The European body called Restriction of Hazardous Substances (ROHS).

The product has already appealed the smokers, who even after being aware of the ill-effects of smoking find it difficult to kick the habit.

Specialists from the medical fraternity too have showed their faith on this product. Dr Benedict Aruldas, member, Indian Medical Association, Tamil Nadu chapter said, “Mainly people get addicted to smoking because of stress for office-goers, from school, from friends they learn how to smoke. So, using that patient can reduce himself from smoking level to non-smoking level by using this device.”

There are two varieties of e-cigarettes. The first meant for those keen to quit smoking is priced rupees 3,600 for a packet of 900 cigarettes, costing rupees Rs 4 per cigarette. The other one is priced rupees 2,000 for beginners for the same quantity, costing just over Rs 2 a piece.

It can be a good option for smokers and ultimately help to quit this bad habit.